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Entrepreneurial Marketing


Adult Programs / Professional Development -
Adult Online Professional & Personal Development Fall 2022

Entrepreneurs must know how to effectively market their product or service. Learn a step by step approach to attract and keep customers, all within a realistic budget. Discover how to build a strong brand, analyze which tactics to use, and implement your marketing plan. Take away practical marketing tips and tools that you can use to improve your marketing efforts.

This course can be taken alone or as part of the 3 course Entrepreneurship Certificate.

Class Details:

Unit 1: The Customer as the Driver
  • Marketing Decisions Framework
  • Positioning Your Product or Service
  • Marketing Strategies and Goals
Unit 2: Communicating Value to Customers
  • Key Selling Messages
  • Creating Emotional Connections
  • Personal Selling
  • Networking: Your 30-Second Introduction
Unit 3: Creating a Strong Brand
  • Managing the Marketing Mix
  • Marketing on a Shoestring Budget
  • Your Marketing Calendar
  • Implementing Your Plan
Unit 4: Building Customer Relationships
  • Tools to Meet Your Strategic Goals
  • Online Opportunities and Social Media Checklist
  • Generating Buzz: Word-of-Mouth Marketing
  • Measuring Effectiveness

Kathy Nadlman

LERN Instructor

Kathy Nadlman is an entrepreneur, consultant, professor, and author. She has led entrepreneurship initiatives as a consultant for the Kauffman Foundation, the largest foundation devoted to entrepreneurship, including curriculum development and contributing to Kauffman’s textbook on entrepreneurship. She has also worked extensively with start-ups and growing businesses as the regional director of a Small Business Development Center.

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  Learning Resources Network, Inc , Kathy Nadlman


Virtual Class
Sun-Sat, Nov 7 - Dec 2
12:01 AM - 11:59 PM

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Min Age   16 yr.

Price: $ 195 00