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Integrating Social Media in your Organization


Adult Programs / Professional Development -
Adult Online Professional & Personal Development Fall 2022

Learn the top five considerations when starting a social network as well as tips to manage an online community. Identify how to manage this influx of information created by the new media revolution. Discover what you might be doing wrong in social media as well as essential policies to have in place for your employees and company.

This course can be taken alone or as part of the 3 course Certificate in Social Media For Business.

Class Details

Unit 1: Running a Community and Creating Your Own Social Network Using Ning
  • Online Communities and Creating Your Own Social Network with Ning
  • Top 5 Considerations When Starting a Social Network
  • What Goes into Build a Great Social Network
  • What is an online community manager
  • What is Ning and How to Use the Platform
  • Examples of Companies Using Ning
Unit 2: What Tools to Use for Your Organization
  • What tools and platforms will help get content on the web
  • Readings on top new tools to consider
  • How to select which tool to use
  • How video fits into online marketing
  • Organizing and collaborating with Google products
  • How to take advantage of mobile and local in applications and search
Unit 3: Integrating Social Platforms into Your Web Site
  • Discovering how web design has changed and what is needed for true integration
  • Understanding elements on websites that increase interaction, engagement, search engines findability
  • Learn best practices for website usability and landing page design
  • Discuss how your sites compare and generate next steps that will improve your business
Unit 4: Developing a Manageable Work Flow: Time, Resources, Policies, and Trends
  • Developing a Manageable Work Flow
  • Time and Resources: How do you know where to spend your time?
  • Target Social Media Influencers to Boost Traffic and Sales
  • Is Your Company Ready for Social Media or Are They Holding You Back?
  • Trends - What's Next or Are We Still Working on Last Year's Trends?
  • Social Media Policies and Planning For A Crisis

For more information, visit our question and answer page - Click Here.

Dr. Jennifer H Selke

LERN Instructor

Dr. Jennifer H. Selke is fueled by her drive to connect people with meaningful work, and is dedicated to building bridges between millennials—individuals born in the 80s and 90s—and employers. Her consulting firm, WorkStrengths, provides career coaching services for 20-somethings, recent graduates, and new hires. Jennifer uses her insider understanding of millennials to train and educate a multi-generational workforce on how to develop, manage, leverage, and retain this the youngest generation of workers.

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Virtual Class
Sun-Sat, Nov 7 - Dec 2
12:01 AM - 11:59 PM

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Min Age   16 yr.

$ 195.00
single course