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The Business Plan

Adult Programs / Professional Development -
Adult Online Professional & Personal Development Spring/Summer 2024

Whether starting a business or growing the one you have, a business plan serves as a roadmap and can help secure needed funding. Evaluate the many aspects and potential hurdles of the business and build the Business Plan, one step at a time. Uncover hidden risks and assess the business from a marketing, management, and financial vantage point.

This course can be taken alone or as part of the 3 course Entrepreneurship Certificate. 


Unit 1

Getting Started—Refine your concept and begin your plan

  • Prepare your concept statement—What, Who, Why, When, and How.
  • Identify product/service features and benefits.
  • Identify limitation, liabilities, and regulations.
  • Write your Business Description and evaluate it against a Business Description checklist.

Unit 2

Prepare the Marketing Plan

  • Conduct an industry and competitive analysis.
  • Perform a market analysis and identify target markets and a market penetration strategy.
  • Identify your pricing strategy.
  • Write your Marketing Plan and evaluate it against a Marketing Plan checklist.

Unit 3

Prepare the Management and Financial Plans

  • Identify key people and positions, duties and responsibilities.
  • Determine funding needs and sources.
  • Create sales and expense estimates.
  • Write your Management and Financial Plans and evaluate them against checklists.

Unit 4

Complete the Business Plan and Assess Business Feasibility

  • Polish the plan and add final elements—Cover Page, Executive Summary, Table of Contents.
  • Evaluate business plan against checklist and identify items in need of additional work.
  • Assess business against feasibility checklist.
  • Identify next steps.

For more information, visit our question and answer page - Click Here.

Mary Beth Izard

LERN Instructor

Mary Beth Izard is an entrepreneur, author, consultant and professor emeritus of entrepreneurship and has over 25 years working with entrepreneurs to start businesses. She specializes in entrepreneurship curriculum and has been a scholar-in-residence and consultant to the Kauffman Foundation, the largest foundation in the U. S., if not the world, devoted to entrepreneurship. She was on the curriculum development team for Kauffman’s college course, Planning the Entrepreneurial Venture, and its nationally recognized FastTrac® programs. She is the author of BoomerPreneurs: How Baby Boomers Can Start Their Own Business, Make Money and Enjoy Life and the college textbook, Opportunity Analysis, Business Ideas: Identification and Evaluation. She has a Masters in Business Administration from the University of Missouri in Kansas City.

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  Learning Resources Network, Inc , Mary Beth Izard

Virtual Class
Sun-Sat, Jul 1 - Jul 26
12:01 AM - 11:59 PM


Price: $ 195 00

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