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Effective Copywriting


Adult Programs / Professional Development -
Adult Online Professional & Personal Development Spring/Summer 2024

Whether you are sending out a press release, communicating internally with a memo or promoting your own skills on LinkedIn, strong writing skills are the key to success. Come away with the tools and techniques you need to improve your copywriting skills and learn how to avoid the common writing mistakes that can hold you back.

This course can be taken alone or as part of the 3 course Certificate in Business Writing.

Class Details

Unit 1: Copywriting Essentials
  • How to tell the difference between bad copy and good copy
  • The art of the perfect sentence
  • Developing your message
  • Crafting your document roadmap
  • Adapting your style to the audience and message
Unit 2: Getting to the Point
  • Clarity and brevity: Less is more
  • Active vs. Passive Voice
  • Cutting the clutter
  • Using concrete examples and avoiding unwarranted superlatives
Unit 3: Self Editing
  • Leaving yourself time for revisions
  • Avoiding common grammar mistakes and punctuation pitfalls
  • Subject, verb and object agreement
  • Fact checking
  • The benefits of having an in-house style guide
Unit 4: Creating Attention-grabbing Press Releases
  • Writing benefit-driven copy
  • Setting the right tone
  • Language to use and language to avoid
  • Writing a great headline

For more information, visit our question and answer page - Click Here.

Kathryn Lynch-Morin

LERN Instructor

Kathryn Lynch-Morin is a professional writer, editor and content curator. She specializes in social media, content creation and inbound marketing as project coordinator for a national organization. She also spent five years working for Michigan’s largest news and information source, MLive.com, where she won a number of awards for her writing and reporting. She has a Bachelor’s of Science in Journalism.

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  Learning Resources Network, Inc , Kathryn Lynch-Morin


Virtual Class
Sun-Sat, Jul 1 - Jul 26
12:01 AM - 11:59 PM

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Min Age   16 yr.

$ 195.00
single course

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