Skip to content

Improving Email Promotions


Adult Programs / Professional Development -
Adult Online Professional & Personal Development Spring/Summer 2024

Discover ways to improve your email promotions, including when and what to email. Learn how to analyze your response rates, and measure against benchmarks for open and click through rates. Master email promotion and responses with tracking and testing. If you are at an advanced level, your instructor is an email expert and can answer your toughest questions.

This course can be taken alone or as part of the 3 course Certificate in Digital Marketing. 

Class Details

Unit 1
  • Why email marketing
  • Targeting promotions in the Internet Age
  • Return on Investment (ROI) for email promotions
  • The importance of permission marketing, relevant content, and opt-out options
  • Integrating email promotion with other kinds of marketing
Unit 2
  • How email works
  • How commercial email vendors function
  • Analyzing Open, click through and conversion rates
  • Cleaning and updating email lists
  • How HTML and text emails differ
Unit 3
  • Writing email copy
  • Writing a good subject line
  • Writing email body copy
  • Writing response and action copy
  • Design and formatting email promotions
Unit 4
  • Testing and tracking emails
  • Frequency and best times to email
  • How to test different emails
  • Following up on inquiries
  • Creating a one year email marketing plan

For more information, visit our question and answer page - Click Here.

Instructors

Dan Belhassen

LERN Instructor

Dan Belhassen is an expert in eMarketing. He does writing, training, and consulting all over North America on the topic.

He is founder of Modern Earth, located in Winnipeg, Manitoba, Canada. Modern Earth does a range of eMarketing for its clients, including email promotions, web site development, search engine optimization, and online advertising.

Dan spends about 3 hours a day researching eMarketing and is a popular instructor on the topic.


Susan Hurrell

LERN Instructor

Susan Hurrell is an Online Marketing specialist with Modern Earth, Winnipeg, Manitoba, Canada. She helps clients know how to connect web viewers to the products, services or information they are searching for. PPC or Facebook ads, search engine optimization and dynamic sell-copy creation are her specialties to help websites deliver measurable results in viewer conversion, and increase traffic driven by online marketing initiatives.

 June 2024 
SuMTuWThFSa
 
 
 
 
 
 
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
 
 
 
 
 
 
SLCERT03A2

  Learning Resources Network, Inc , Dan Belhassen , Susan Hurrell


Virtual Class
Sun-Sat, Jun 3 - Jun 28
12:01 AM - 11:59 PM

Su
M
Tu
W
Th
F
Sa


$ 195.00
single course