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Online Advertising


Adult Programs / Professional Development -
Adult Online Professional & Personal Development Spring/Summer 2024

Get the keys to making online advertising work for you and your organization. Learn about various online advertising options. Discover how you can target local audiences. Explore how you can determine the demographics and even numbers of people you want to reach. No experience necessary. Advanced participant? Your instructor is an online ad expert and can answer your toughest questions.

This course can be taken alone or as part of the 3 course Certificate in Digital Marketing.  

Class Details

Unit 1
  • The evolution of online advertising
  • From mass marketing to targeted marketing
  • The role of search in online advertising
  • Return on investment for online advertising
  • Competing effectively with online advertising
Unit 2
  • Creating Google AdWord Campaigns
  • Determining keywords
  • Selecting your AdWord territory
  • Understanding pricing strategies
  • Creating an AdWord budget and evaluation
Unit 3
  • Improving Online Advertising Results
  • How SEO and online advertising complement each other
  • Testing keywords and related keywords
  • Using Traffic Estimator to improve keyword selection
  • Successful strategies in using online advertising
Unit 4
  • Facebook Ads
  • Understanding Facebook uses and users
  • Using demographics to target Facebook Ads
  • Setting up Facebook Ads
  • Trends and future of online advertising

For more information, visit our question and answer page - Click Here.   

Instructors

Dan Belhassen

LERN Instructor

Dan Belhassen is an expert in eMarketing. He does writing, training, and consulting all over North America on the topic.

He is founder of Modern Earth, located in Winnipeg, Manitoba, Canada. Modern Earth does a range of eMarketing for its clients, including email promotions, web site development, search engine optimization, and online advertising.

Dan spends about 3 hours a day researching eMarketing and is a popular instructor on the topic.


Susan Hurrell

LERN Instructor

Susan Hurrell is an Online Marketing specialist with Modern Earth, Winnipeg, Manitoba, Canada. She helps clients know how to connect web viewers to the products, services or information they are searching for. PPC or Facebook ads, search engine optimization and dynamic sell-copy creation are her specialties to help websites deliver measurable results in viewer conversion, and increase traffic driven by online marketing initiatives.

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  Learning Resources Network, Inc , Dan Belhassen , Susan Hurrell


Virtual Class
Sun-Sat, Aug 5 - Aug 30
12:01 AM - 11:59 PM

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$ 195.00
single course