Cambridge-Isanti Community Education

t's time you went "social." Go over step-by-step basics for Facebook, Instagram, Snapchat, Twitter and YouTube. Review common questions and insights on social media to get up to speed on the latest buzz words and topics. Learn to share, search and connect as a savvy social media user!

This course can be taken alone or as part of the 3 course Certificate in Social Media For Business. 

Class Details

Unit 1: How Marketing has Changed and Where Social Networks Fit?

• How is marketing changing?
• Who is your customer & where are they online?
• What role does content play?
• What are the trends on the horizon?

Unit 2: Where to Start? Strategy, Listening, & Accounts

• Start with a plan: Developing a social media marketing strategy.
• Where does listening & engagement fit into strategy?
• Learning to use some basic tools
• How are organizations using social media?

Unit 3: What Do Social Networks Fit in Your Business?

• A general overview of social sites that may fit your marketing goals.
• Where are your customers and how are they using social media?
• How to set up social network profiles?
• Can you measure the return on your investment?

Unit 4: Using Facebook to Promote Your Brand and Engage Your Customers

• The Basics of Facebook: Personal & Business Applications
• How to Set-up Your Facebook Page
• Using Content and Posts to Boost Engagement
• Case Studies on How Businesses Use Facebook

For more information, visit our question and answer page - Click Here.