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Integrated Marketing Best Practices


Adult Programs / Professional Development -
Adult Online & Personal Development FAll 2024

Enter the fascinating and emerging field of integrated marketing. Explore how to move potential customers from one media to another, increasing their interest and purchasing. Take home an Integrated Marketing Model to help you choose what’s best for your business and industry.

This course can be taken alone or as part of the 3 course Integrated Marketing Certificate.

Agenda

Unit 1

Moving Inquiries to Customers

  • The purpose and uniqueness of Integrated Marketing.
  • Some 25 marketing options. Choosing the best for you.
  • An Integrated Marketing Model
  • All paths (almost) lead to your website

Unit 2

Developing Inquiry Campaigns

  • Choosing your methods
  • Generating inquiries
  • Following up with inquiries
  • Hidden Engagement with ‘Contact Us’

Unit 3

Your Best 5 Digital Marketing Methods

  • The hot 5, and why they work
  • Picking your best 5 digital marketing methods
  • Trending Up
  • Why multiple channels can reach different audiences

Unit 4

Integrating Digital with Print

  • Following digital with print
  • Using print to engage your website
  • What goes in print; what goes online
  • The 3 most effective engagement techniques

For more information, visit our question and answer page - Click Here.

Instructors

Danny Sill

LERN Instructor

Danny Sill is Marketing Coordinator for a national organization. He possesses a degree in marketing from the University of Nebraska in Lincoln.

He currently is involved in a range of marketing activities, including print catalogs, post cards, email, web pages and follow up promotions to inquiries and clickthroughs. Sill has a particular interest and skill in design and creating visual content.

Garrett Stern

LERN Instructor

Garrett Stern has increased his organization’s income 50% with effective print promotions. He has experience in designing and producing catalogs for mass print distribution, as well as targeted customer distribution.

He currently is involved with leading marketing strategies and campaigns that integrate print with digital marketing.
 November 2024 
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  Learning Resources Network, Inc , Danny Sill , Garrett Stern


Virtual Class
Sun-Sat, Nov 4 - Nov 29
12:01 AM - 11:59 PM

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Min Age   16 yr.

$ 195.00
single course