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Video Marketing


Adult Programs / Professional Development -
Adult Online Professional & Personal Development Wtr/Spr 2025

Discover how to use simple online video to quickly bond with your viewer, drive traffic to your website, boost business and build brand awareness. Find out how to shoot simple, effective videos. Discover the secrets to creating content that commands attention. Learn how to dominate Google and YouTube with your video. 

This course can be taken alone or as part of the 2 course Mastering Video Marketing Certificate.

Class Details

Unit 1: Video Marketing Essentials & Techie Tools
  • Camera equipment
  • Lighting & Sound
  • YouTube 101
Unit 2: Crafting Compelling Content
  • Scripts
  • What type of video to shoot & when
  • Keywords are key
Unit 3: Hooks, Headlines & Traffic Building Secrets
  • 5 Hot Hooks
  • Create Attention-Grabbing Headlines
  • Video Search Engine Optimization
Unit 4: The Details That Deliver
  • Video idea Hot Zones
  • Promotional videos that pop
  • Sales Video Script

For more information, visit our question and answer page - Click Here.

Rob Lee

LERN Instructor

Rob Lee is an entrepreneur, author, and Google Geek. Rob’s secret for success: simple online video. He has fans worldwide with over 750,000 video views and more than 7,000 YouTube subscribers. He is a YouTube video makin’ entrepreneur happiest helping people live their dreams. Rob is a YouTube partner, creating entertaining, and informative videos. For the past several years he’s been teaching his YouTube secrets to anyone looking to build brand identity or to use video to get their messages to the masses.

 February 2025 
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WLCERT25A1

  Learning Resources Network, Inc , Rob Lee


Virtual Class
Sun-Sat, Feb 3 - Feb 28
12:01 AM - 11:59 PM

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$ 245.00
single class