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Writing Marketing Copy


Adult Programs / Professional Development -
Adult Online and Personal Development Spring/Summer 2025
Power-up your copy. Acquire practical, how-to tips in writing marketing copy. Move ordinary words to savvy copy and greater results. Whether writing for email promotions, website, or print marketing, discover the keys to tapping into the reader’s emotions. Discover the secrets of two of the masters in writing marketing copy. Secure specific practical techniques to start using on Monday morning. Score with new-found steps and no-nonsense tips to delight your audience.

This course can be taken alone or as part of the 3 course Marketing Certificate.

Agenda

Unit 1

Power Up Your Copy

  • The two biggest motivators for your customers
  • Appealing to the emotions
  • Secrets of the masters in writing marketing copy
  • Words, like “meaningful” and “interesting,” to avoid

Unit 2
Writing Results-First Copy

  • How-to tips on copy writing.
  • Don’t bury the lead
  • How to effectively use verbs
  • The importance of using second person language

Unit 3
Editing Your Copy

  • Step by step editing process for marketing copy
  • Sentence construction and pitfalls
  • Copy length for various mediums
  • Differences for email, website, print and other media

Unit 4
Enhancing Copy with Testimonials & Images

  • How to get testimonials
  • The 3 things to look for in a testimonial
  • How to edit a testimonial
  • Complementing copy with images

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Instructor

Danny Sill

LERN Instructor


Danny Sill is Marketing Coordinator for a national organization. He possesses a degree in marketing from the University of Nebraska in Lincoln.

He currently is involved in a range of marketing activities, including print catalogs, post cards, email, web pages and follow up promotions to inquiries and clickthroughs. Sill has a particular interest and skill in design and creating visual content.

Garrett Stern

LERN Instructor


Garrett Stern has increased his organization’s income 50% with effective print promotions. He has experience in designing and producing catalogs for mass print distribution, as well as targeted customer distribution.

He currently is involved with leading marketing strategies and campaigns that integrate print with digital marketing.
SLCERT40B1

  Learning Resources Network, Inc , Danny Sill , Garrett Stern


Virtual Class
Sun-Sat, May 5 - May 30
12:01 AM - 11:59 PM

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$ 195.00
single course
SLCERT40B2

  Learning Resources Network, Inc , Danny Sill , Garrett Stern


Virtual Class
Sun-Sat, Jul 7 - Aug 1
12:01 AM - 11:59 PM

Su
M
Tu
W
Th
F
Sa


$ 195.00
single course