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  • Integrating Social Media in your Organization

    Learn the top five considerations when starting a social network as well as tips to manage an online community. Identify how to manage this influx of information created by the new media revolution. Discover what you might be doing wrong in social media as well as essential policies to have in place for your employees and company. This course can be taken alone or as part of the 3 course Certificate in Social Media For Business. Class Details Unit 1: Running a Community and Creating Your Own Social Network Using Ning Online Communities and Creating Your Own Social Network with Ning Top 5 Considerations When Starting a Social Network What Goes into Build a Great Social Network What is an online community manager What is Ning and How to Use the Platform Examples of Companies Using Ning Unit 2: What Tools to Use for Your Organization What tools and platforms will help get content on the web Readings on top new tools to consider How to select which tool to use How video fits into online marketing Organizing and collaborating with Google products How to take advantage of mobile and local in applications and search Unit 3: Integrating Social Platforms into Your Web Site Discovering how web design has changed and what is needed for true integration Understanding elements on websites that increase interaction, engagement, search engines findability Learn best practices for website usability and landing page design Discuss how your sites compare and generate next steps that will improve your business Unit 4: Developing a Manageable Work Flow: Time, Resources, Policies, and Trends Developing a Manageable Work Flow Time and Resources: How do you know where to spend your time? Target Social Media Influencers to Boost Traffic and Sales Is Your Company Ready for Social Media or Are They Holding You Back? Trends - What's Next or Are We Still Working on Last Year's Trends? Social Media Policies and Planning For A Crisis For more information, visit our question and answer page - Click Here.
  • Social Media for Business Certificate

    Discover the principles of communication that apply across all social networks, how each works and the possible uses for your organization. Learn how social networks are used for two-way communication and marketing. Whether or not you are new to social networks, come away with an increased understanding and practical, how-to techniques to integrate them into your organization. This is a series of 3 courses. Spring 2024 Dates Summer 2024 Dates Introduction to Social Media 04/01/24-04/26/24 06/03/24-06/28/24 Marketing Using Social Media 05/06/24-05/31/24 07/01/24-07/26/24 Integrating Social Media in Your Organization 06/03/24-06/28/24 08/05/24-08/30/24 For more information, visit our question and answer page - Click Here.