Cambridge-Isanti Community Education

Entrepreneurs must know how to effectively market their product or service. Learn a step by step approach to attract and keep customers, all within a realistic budget. Discover how to build a strong brand, analyze which tactics to use, and implement your marketing plan. Take away practical marketing tips and tools that you can use to improve your marketing efforts. This course can be taken alone or as part of the 3 course Entrepreneurship Certificate. Class Details: Unit 1: The Customer as the Driver Marketing Decisions Framework Positioning Your Product or Service Marketing Strategies and Goals Unit 2: Communicating Value to Customers Key Selling Messages Creating Emotional Connections Personal Selling Networking: Your 30-Second Introduction Unit 3: Creating a Strong Brand Managing the Marketing Mix Marketing on a Shoestring Budget Your Marketing Calendar Implementing Your Plan Unit 4: Building Customer Relationships Tools to Meet Your Strategic Goals Online Opportunities and Social Media Checklist Generating Buzz: Word-of-Mouth Marketing Measuring Effectiveness

Get the latest on planning your business, brainstorming business ideas and a checklist for going into business. Learn how to create a business plan, including assessing business feasibility and prepare the management and financial plans. Take home a step by step approach to attract and keep customers, with an emphasis on customer-driven marketing decisions and building a strong brand. This is a series of 3 courses. Spring 2024 Dates Summer 2024 Dates Entrepreneur Boot Camp 04/01/24-04/26/24 06/03/24-06/28/24 The Business Plan 05/06/24-05/31/24 07/01/24-07/26/24 Entrepreneurial Marketing 06/03/24-06/28/24 08/05/24-08/30/24 For more information, visit our question and answer page - Click Here.-