Cambridge-Isanti Community Education

Being able to write a good news story, press release or publicity notice is a skill that can set you apart in the workplace. Getting the word out is an essential activity for every organization. Acquire the skills good journalists have and learn how to craft a news story, press release or publicity notice that will get attention. This course can be taken alone or as part of the 3 course Certificate in Business Writing. Class Details Unit 1: The Skills good journalists have What journalists know how to do How to think like your audience Kinds of publicity notices Keys to successful publicity notices Unit 2: Writing a good news story The inverted pyramid The 5 Ws and H How not to bury the lead Writing a good headline for your story Unit 3: Creating the Successful Press Release The press release format Quotes, how many to use, who to quote and how How and where to highlight your organization and contact Avoiding the direct sales pitch Unit 4: Distributing Your Press Release Targeting media, journalists and audiences Email press releases Print press releases Getting attention For more information, visit our question and answer page - Click Here.

Working from home is here to stay. Discover the keys to communicating with and managing remote workers, one of the fastest growing sectors of the workforce. Some 80% of employers are keeping some or many of their employees working from home part of the week. People working from home are 25% more productive. This is a series of 2 courses: Fall 2022 Remote Working and Communicating: September 6-30 Managing Remote Workers: October 3-28 For more information, visit our question and answer page - Click Here.

Gain new insights, experiences and advanced tips for working from home. Find out the 5 bad habits too many remote workers and their managers acquire from lack of experience, tools and expertise. Then acquire the latest strategies for communicating with remote workers. This course can be taken alone or as part of the 2 course Managing Remote Workers Certificate. Agenda Unit 1 Understanding the Remote Workplace The economics of the new Knowledge Society Organizational benefits from remote workers Employee benefits of working from home How remote work improves productivity Unit 2 Advanced Tips on Working from Home The essentials of successful Remote Work Remote Workflow and Work Day Peak work time and the new work rules Coping with guilt and work stress The 5 bad habits newbie remote workers acquire Unit 3 Issues in Working from Home Transitioning office-centered workers Establishing social contact and meetings Late night emails and establishing boundaries Miscommunication online and the solutions Work Solutions for Personal time and needs Making weekends personally rewarding and organizationally productive Unit 4 Communicating with Remote Workers Virtual office communication software Synchronous tools and tips Asynchronous tools and tips The need and role of the new ‘water cooler’ For more information, visit our question and answer page - Click Here.

Manage remote workers better, with greater productivity and efficiency. Discover the keys to successful managing in the new workplace of the 21stcentury. Get a step-by-step practical guide you won’t get anywhere else. Employees and employers both like the new system. You’ll want to apply these practices to your office workers as well. This course can be taken alone or as part of the 2 course Managing Remote Workers Certificate. Agenda Unit 1 Moving work from Activity to Outcomes Rewriting job descriptions Designing the virtual work week Assigning work Gaining Buy-In Unit 2 Supervising Remote Workers Documenting work Transparency and reporting Addressing underperforming workers Personal time vs. work time Unit 3 Running Effective Virtual Meetings A written agenda is critical Socializing in the virtual meeting Running discussions online How to include and involve everyone Unit 4 Working with Your Superiors Documenting the impact of remote work Making the case for a virtual corporate culture Techniques to convince The future of remote work and virtual offices For more information, visit our question and answer page - Click Here.

Acquire expertise in R,F & M Analysis. Understand the 80/20 Principle. Better know the impact of price on sales. Take your knowledge of marketing to a new level. These concepts are what the best marketers use for designing marketing strategies that improve performance and return. This course can be taken alone or as part of the 3 course Integrated Marketing Certificate. Agenda Unit 1 Analyzing Customer Purchasing and Demographics R,F & M Analysis Calculating Customer Lifetime Value Key Demographics to collect, and why The 80/20, AIDA, and 3-30-3 Principles Unit 2 Pricing to Improve Profit Margins Market pricing, price points and listing prices Clustered versus diversified pricing Price increase, and decrease, impact on sales Raising prices: guidelines for when, and how Unit 3 Your Seven Primary Market Segments Boston Consulting Group’s Stars & Dogs Repeat customers versus new customers Determining your seven primary market segments Strategic marketing by market segment Unit 4 The Top 10 Advanced Marketing Concepts The 5 marketing experts you need to know, and why Researching marketing best practice The best marketing books The top ten advanced marketing concepts you must know For more information, visit our question and answer page - Click Here.

This is the first in a series addressing the development of Generation Y (born 1980-1999) leadership. Find out what it takes to become an effective leader. Discover your style of leadership. Discuss task completion, building relationships with your subordinates, becoming socially perceptive to changes in the workplace, utilizing your emotions in a positive and effective manner, and addressing challenging goals. This course can be taken alone or as part of the 3 course Certificate in Leadership Development. Class Details Unit 1: Introduction to Leadership Principles What does it mean to be a good leader? The multiple approaches to leadership Models of leadership The critical need for Gen Y leadership Unit 2: Recognizing your leadership style Leadership Traits Self Assessment Leadership Style Self Assessment Leadership Skills Self Assessment Task and Relationship Assessment Unit 3: Leadership Special Concerns Handling Conflict in the Workplace Managing Out-group Employees Ethical Considerations Unit 4: Cases in Leadership Case Study 1 Case Study 2 Self-reflection: What type of leader am I? For more information, visit our question and answer page - Click Here.

For future and emerging leaders in Gen Y, discover the key concepts of being a leader and the best strategies for developing your leadership skills and influence. Learn the unspoken secrets leaders know and the strategies they employ/exhibit in for influencing others. This course can be taken alone or as part of the 3 course Certificate in Leadership Development. Class Details Unit 1: Making Leadership Happen What leaders do, and don’t do What Leaders Believe Attributes of leaders: what characteristics leaders have that others don’t Making it happen: becoming a leader Leadership procedures and processes, how leaders work Unit 2: Attending Meetings: Where the Action Is How to attend a meeting when you are not the leader The dynamics of meetings Recognizing the players in a meeting How to study. The unspoken cues of body language, silence, objections, Studying/Reading the leader in a meeting Unit 3: The Secrets of Leading Successful Meetings Creating your meeting agenda and objective The 5 Secrets of leading an outcome oriented meeting Getting something passed Understanding meeting procedures: Bob’s Process Model Unit 4: Change: How to Influence Others Creating the argument Delivering the case Gaining support, before, during, and after meetings Taking leadership For more information, visit our question and answer page - Click Here.

Especially geared for future leaders in the Gen Y generation (born 1980-1999), the certificate provides how-to practical information on advancing your leadership potential and making a difference in both the workplace and in society. Come away with a new understanding, new toolbox of leadership skills, and the information to move your leadership development into high gear. This is a series of 3 courses: Fall 22 Dates Leadership Principles 9/6-9/30/2022 Developing Your Leadership Skills 10/3-10/28/2022 Developing Your Professional Career 11/7-12/2/2022 For more information, visit our question and answer page - Click Here.

Discover how girls learn. Take away 10 top tips for helping girls learn more, and the 5 tips to help girls succeed more. Then discover how boys learn. Take away 10 top tips for helping boys learn more, and the 5 tips to help boys succeed more. Get info about research not available anywhere else. This course can be taken alone or as part of the 3 course Certificate in Learning Styles. Class Details Unit 1: The Brain and Gender Differences The brain and learning The female brain The male brain Summary of neurological and hormonal differences Unit 2: Helping Girls Learn More How girls learn Classroom techniques and activities that help girls learn Helping girls with spatial skills and STEM The 10 strategies for helping girls learn more Unit 3: Helping Boys Learn More How boys learn Classroom techniques and activities that help boys learn Helping boys with language skills The 10 strategies for helping boys learn more Unit 4: Helping Both Girls and Boys Succeed More Helping girls succeed in the workplace Helping boys succeed with college Grading learning and knowledge Gender neutral grading For more information, visit our question and answer page - Click Here.

New research and information is coming out frequently now about how your learners - and you - learn. Get the most advanced information about the three most important and most prevalent characteristics you experience with your participants: generation, gender, and the autism spectrum. This is a series of 3 courses. Fall 22 Dates Students with Autism Spectrum Disorder 10/3-10/28/2022 Gender in the Classroom 10/3-10/28/2022 Generational Learning Styles 11/7-12/2/2022 For more information, visit our question and answer page - Click Here.

Discover advanced and new best practices in Integrated Marketing, the growing field that integrates traditional print marketing with digital marketing for even greater marketing success. Find out how digital marketing and print complement and enhance each other. Come away with a new marketing expertise to make your value in the workplace even stronger. This is a series of 3 courses: Advanced Marketing Concepts: Sep 7-Oct 1 Successful Print Marketing: Oct 4-29 Integrated Marketing Best Practices: Nov 1-26 For more information, visit our question and answer page - Click Here.