Cambridge-Isanti Community Education

Harness the power of social media to grow your audience and boost your brand—one post at a time. This dynamic class dives deep into crafting scroll-stopping content tailored for each platform, from Instagram reels to Twitter threads. Learn how to write engaging captions, spark viral shares, and use storytelling to build authentic connections that keep followers coming back. You’ll also discover savvy strategies to turn likes and comments into real income by monetizing your social presence like a pro. The instructor LeeAnne Krusemark is a former journalist, current author and editor, and a nationwide Professor of Publishing at higher learning institutions, including Harvard Adult Education. Informative handouts for future use are included in class fee. The webinar login information will be emailed the day before class. The instructor LeeAnne Krusemark is a former journalist, current author and editor, and a nationwide Professor of Publishing at higher learning institutions, including Harvard Adult Education. Informative handouts for future use are included in class fee. The webinar login information will be emailed the day before class. Your Zoom login link will be sent the day before class. If you do not see it in your inbox, please check your spam folder first for an email from the instructor at LeeAnne@KrusemarkGrinnell.com and/or ceregister@c-ischools.org, and then call us for an update if you haven't received it. Questions about our class policies, weather cancelations or accessing online classes? Click here for our Class Info & Policies.

Learn how to develop a web course, the principals behind the adoption of technology innovation, and the nature of the online learning environment. Get tips for planning your online course, identifying resources and design guidelines. Discuss the phases of design and development, motivating student-to-student interaction and how to manage it. Get the latest information on copyright issues, assessment and evaluation. This course can be taken alone or as part of the 3 course Certificate in Online Teaching. Agenda Unit 1: Overview of the Online Instructional Environment Internet basics Principles behind the adoption of technology innovation The nature of the online learning environment Unit 2: Envisioning Your Online Course Types of web courses Preparing for the move to the Web Analyzing your current course Planning your web course Identifying resources Design guidelines Unit 3: Developing a Web course Team vs. Individual approach to development Phases of design and development Models of web courses Unit 4: Online Interaction Online collaboration Creating an interactive environment Motivating student-student interaction Managing interaction Unit 5: Issues in the Web Environment Managing email Facilitating discussions Class size Copyright For more information, visit our question and answer page - Click Here.

For future and emerging leaders in Gen Y, discover the key concepts of being a leader and the best strategies for developing your leadership skills and influence. Learn the unspoken secrets leaders know and the strategies they employ/exhibit in for influencing others. This course can be taken alone or as part of the 3 course Certificate in Leadership Development. Class Details Unit 1: Making Leadership Happen What leaders do, and don’t do What Leaders Believe Attributes of leaders: what characteristics leaders have that others don’t Making it happen: becoming a leader Leadership procedures and processes, how leaders work Unit 2: Attending Meetings: Where the Action Is How to attend a meeting when you are not the leader The dynamics of meetings Recognizing the players in a meeting How to study. The unspoken cues of body language, silence, objections, Studying/Reading the leader in a meeting Unit 3: The Secrets of Leading Successful Meetings Creating your meeting agenda and objective The 5 Secrets of leading an outcome oriented meeting Getting something passed Understanding meeting procedures: Bob’s Process Model Unit 4: Change: How to Influence Others Creating the argument Delivering the case Gaining support, before, during, and after meetings Taking leadership For more information, visit our question and answer page - Click Here.

Identify those skills that all great leaders possess, while learning new skills that will help take you to the next level. Whether you are leading a department or an organization, gain the knowledge you need to be successful. Learn how to incorporate a developed image and communication skills that will rocket you to that next level. This course can be taken alone or as part of the 3 course Certificate in Leadership Development. Class Details Unit 1: Mapping your Career for Success Defining where you want to be in your career in 5, 10, 15 years Setting and monitoring your career goals Establishing a mentor partnership as a start in your professional career Unit 2: Developing your Professional Career through Non-Verbal Communication The difference between verbal and non-verbal communication Conveying the right message with your body language Writing what you think Haptics – Using touch to convey non-verbal communication How to understand others non-verbal communication Unit 3:Image is Everything You are your brand What you wear can determine where you go How to determine if your image is headed in the right direction How your communication and your image should agree with each other Unit 4: Using Social Media to help develop your Professional Career The purpose of Social Media How to use Social Media to create a professional online presence How to avoid negative images trap that many people fall victim to on Social Media For more information, visit our question and answer page - Click Here.

Whether you are sending out a press release, communicating internally with a memo or promoting your own skills on LinkedIn, strong writing skills are the key to success. Come away with the tools and techniques you need to improve your copywriting skills and learn how to avoid the common writing mistakes that can hold you back. This course can be taken alone or as part of the 3 course Certificate in Business Writing. Class Details Unit 1: Copywriting Essentials How to tell the difference between bad copy and good copy The art of the perfect sentence Developing your message Crafting your document roadmap Adapting your style to the audience and message Unit 2: Getting to the Point Clarity and brevity: Less is more Active vs. Passive Voice Cutting the clutter Using concrete examples and avoiding unwarranted superlatives Unit 3: Self Editing Leaving yourself time for revisions Avoiding common grammar mistakes and punctuation pitfalls Subject, verb and object agreement Fact checking The benefits of having an in-house style guide Unit 4: Creating Attention-grabbing Press Releases Writing benefit-driven copy Setting the right tone Language to use and language to avoid Writing a great headline For more information, visit our question and answer page - Click Here.

Entrepreneurs must know how to effectively market their product or service. Learn a step by step approach to attract and keep customers, all within a realistic budget. Discover how to build a strong brand, analyze which tactics to use, and implement your marketing plan. Take away practical marketing tips and tools that you can use to improve your marketing efforts. This course can be taken alone or as part of the 3 course Entrepreneurship Certificate. Class Details: Unit 1: The Customer as the Driver Marketing Decisions Framework Positioning Your Product or Service Marketing Strategies and Goals Unit 2: Communicating Value to Customers Key Selling Messages Creating Emotional Connections Personal Selling Networking: Your 30-Second Introduction Unit 3: Creating a Strong Brand Managing the Marketing Mix Marketing on a Shoestring Budget Your Marketing Calendar Implementing Your Plan Unit 4: Building Customer Relationships Tools to Meet Your Strategic Goals Online Opportunities and Social Media Checklist Generating Buzz: Word-of-Mouth Marketing Measuring Effectiveness

Transform your customer service into something extraordinary. Extraordinary customer service comes from focusing on the few essential elements that yield big results. Discover how easy it is to tweak your customer service from the ordinary to the extraordinary. Create a customer service plan that focuses on the key elements to get you started on your pathway to success. This course can be taken alone or as part of the 2 course Certificate in Customer Service. Class Details: Unit 1: Understanding Your Customer Why customer service is important Knowing your customer Customers are constantly evaluating you Basic customer service skills you may not have thought of Unit 2: Setting Customer Expectations Analyzing customer contacts Developing internal customer targets How to easily exceed your customers' expectations Unit 3: Developing Effective Processes What is working for your customers Re-engineering your process Ways to give the best information Handling complaints Unit 4: Marking Customer Service Extraordinary Tweaking the customer's experience Telling the world how great you are Having fun For more information, visit our question and answer page - Click Here.

Designed for non-financial managers, business owners, entrepreneurs, and other decision-makers, this advanced course will take the mystery out of money matters. Learn to assess and analyze the financial information that drives your business. Be empowered to make smart decisions when it comes to budgeting, setting goals, and assessing performance within your own area of influence. This course can be taken alone or as part of the 3 course Certificate in Accounting and Finance For Non-Financial Managers.. Class Details Unit 1: Financial Strategies 1.1 Your Role in Financial Decision Making Who is responsible for the financial decisions in your company? The Goal of Business 1.2 Understand the Language of Finance Accounting as a Language Learn the Language Visual Activity – Accounting Process Accounting and Recordkeeping Systems Self Check – Account Categories 1.3 Read the Story A Word about Financial Concepts ***Financial Concept: The Accounting Equation*** ***Financial Concept: The Matching Principle*** The Common Financial Statements Income Statement The Balance Sheet Statement of Cash Flows 1.4 The Purpose of Financial Statements Unit 2: Financial Dashboard – Introduction to Financial Gauges 2.1 Understand Basic Financial Concepts Introduction The Story Statements Tell ***Financial Concept: The Accounting Equation*** ***Financial Concept: The Profit Matching Principle*** ***Financial Concept: The Fund Matching Principle*** ***Financial Concept: Cash Basis vs. Accrual Basis Accounting Methods*** ***Financial Concept: Cash vs. Profits*** ***Financial Concept: Debt vs. Equity (Optimum Capital Structure)*** 2.2 Financial Strategies Financial strategies stem from business goals Take a Look: Example Financial Strategies 2.3 Financial Gauges Introduction to Financial Gauges Your Financial Gauges Profitability-based gauges Performance-based gauges 2.4 Reading Your Financial Gauges The Story Financial Gauges Tell Research and Analysis Unit 3: Financial Gauges - Profitability 3.1 Profitability Gauges Ratio Analysis Financial Gauge: Net Profit Margin (or) The Bottom Line Financial Gauge Gross Profit Margin Financial Gauge: Operating Margin Using Profitability Ratios 3.2 The Components of Profitability The Origin of Profits Sales and Expenses 3.3 Sales Sales Strategies Pricing Strategies 3.4 Cost of Goods Sold and Cost of Sales Cost of Goods Sold Gross Profit Margin Gross Profit Analysis and Planning Evaluate Profitability of Product or Service Lines 3.5 Expenses Budget vs. Actual Analysis Cost Management and Efficiency Unit 4: Financial Gauges - Performance 4.1 Making Money The Goal of Business Value Growth Company Resources 4.2 Taking Advantage of Assets Tangible vs. Intangible Assets Cash 4.3 Making the Most of Liabilities and Equity Liabilities Equity 4.4 Performance Financial Gauges Financial Gauge: Current and Quick Ratio (Liquidity) Financial Gauge: Return on Assets Financial Gauge: Return on Equity Financial Gauge: Debt to Equity Ratio 4.5 Financial Analysis and Planning Summary Downtown Publishing Financial Performance Analysis Summary For more information, visit our question and answer page - Click Here.

Being engaged with online learners is one of the biggest weaknesses of online teachers. Come discover how to continually engage students and build student success through your interaction, feedback and communication. You will get first hand experience as your instructor models great interaction and engagement, plus you will come away with practical, how-to tips to better engage your online learners. This course can be taken alone or as part of the 3 course Certificate in Online Teaching. Class Details Unit 1: How Continual Engagement Helps You Foster Effective Online Discussions What is continual engagement? Why is continual engagement important? Breaking down the barriers to effective continual engagement in your discussion interaction Unit 2: Building Your Students’ Success through Your Interaction Why continual engagement in online discussion is important to your students’ success Choosing your words carefully in discussion interaction Strategies to use at the beginning of your term Strategies to use as the term gets underway Strategies to use when things get hectic Unit 3: Assessing Your Students’ Performance Giving effective feedback Communicating with students about grades Some special challenges of group work and how to overcome them Unit 4: Keeping Your Communication Skills Sharp How networking with your peers can build your skills Using break times effectively Working with an assistant How online interaction enhances your face-to-face instruction For more information, visit our question and answer page - Click Here.

In this course, you will learn how to post journal entries to the correct general ledger accounts impacted by each transaction. This course will show you how to make sure your general ledger balances at the end of each month by preparing an unadjusted trial balance. You will learn how to look for errors when you don’t balance, and how to determine to correct entries. After posting correcting entries and/or adjusting entries, you will verify debits and credits equal with an adjusted trial balance. This course also goes through the steps of performing monthly bank reconciliations. This course can be taken alone or as part of the 3 course Bookkeeping Certificate. Class Details: Unit 1: The General Ledger What is the General Ledger Why must the general ledger balance Posting to the general ledger Activity ~ Posting to The General Ledger Unit 2: The Unadjusted Trial Balance What is the unadjusted trial balance Verify debit and credit balances Finding errors Activity ~ Find The Errors Unit 3: Correcting Entries and Adjusting Entries Determine correcting entries Adjusting entries and how to prepare them Posting correcting entries and adjusting entries to the general ledger Activity ~ Preparing Entries and Posting to General Ledger Unit 4: The Adjusted Trial Balance Verify the accuracy of the adjusted trial balance Prepare monthly bank reconciliations Activity ~ Prepare a Bank Reconciliation

You don’t need to be famous to have a legacy to leave behind. Create an inspirational autobiography for family, friends, and others. Learn how to recall vivid memories, analyze events and people that shaped who you are, and bring your story to life. Your handout, included in the class fee, will have an outline to help you organize and write your memoir step-by-step. Printing/publishing options will also discussed. The instructor LeeAnne Krusemark is a former journalist, current author and editor, and a nationwide Professor of Publishing at higher learning institutions, including Harvard Adult Education. Your Zoom login link will be sent the day before class. If you do not see it in your inbox, please check your spam folder first for an email from the instructor at LeeAnne@KrusemarkGrinnell.com and/or ceregister@c-ischools.org, and then call us for an update if you haven't received it. Questions about our class policies, weather cancelations or accessing online classes? Click here for our Class Info & Policies.