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  • Marketing Using Social Media

    Develop a two-way communication and marketing strategy for your organization using social media. Learn quick, easy ways to use Twitter, blogs, and LinkedIn to engage your customers or clients and keep them interested in your organization. Discover the advantages and disadvantages of each, and learn what’s right for your work and kind of organization. This course can be taken alone or as part of the 3 course Certificate in Social Media For Business. Class Details Unit 1 Social media as a two-way communication The customer-business relationship The power of viral marketing Building customer loyalty with social media Using social media to brand your organization Unit 2 Creating, marketing and communicating using Blogs How blogs got started Writing blogs for work and business Marketing and promoting your blog Business strategies for blogs Unit 3 How to use Twitter Uniqueness of Twitter Creating tweets and messages Doing research and information gathering with Twitter Integrating Twitter with other publicity Unit 4 LinkedIn: a social media for professionals Why businesses and professionals use LinkedIn How LinkedIn distinguishes itself among social networks Getting connected with LinkedIn Case studies and examples of business and professional uses For more information, visit our question and answer page - Click Here.
  • Introduction to Social Media

    t's time you went "social." Go over step-by-step basics for Facebook, Instagram, Snapchat, Twitter and YouTube. Review common questions and insights on social media to get up to speed on the latest buzz words and topics. Learn to share, search and connect as a savvy social media user! This course can be taken alone or as part of the 3 course Certificate in Social Media For Business. Class Details Unit 1: How Marketing has Changed and Where Social Networks Fit? How is marketing changing? Who is your customer & where are they online? What role does content play? What are the trends on the horizon? Unit 2: Where to Start? Strategy, Listening, & Accounts Start with a plan: Developing a social media marketing strategy. Where does listening & engagement fit into strategy? Learning to use some basic tools How are organizations using social media? Unit 3: What Do Social Networks Fit in Your Business? A general overview of social sites that may fit your marketing goals. Where are your customers and how are they using social media? How to set up social network profiles? Can you measure the return on your investment? Unit 4: Using Facebook to Promote Your Brand and Engage Your Customers The Basics of Facebook: Personal & Business Applications How to Set-up Your Facebook Page Using Content and Posts to Boost Engagement Case Studies on How Businesses Use Facebook For more information, visit our question and answer page - Click Here.
  • Social Media for Business Certificate

    Discover the principles of communication that apply across all social networks, how each works and the possible uses for your organization. Learn how social networks are used for two-way communication and marketing. Whether or not you are new to social networks, come away with an increased understanding and practical, how-to techniques to integrate them into your organization. This is a series of 3 courses. Spring 2024 Dates Summer 2024 Dates Introduction to Social Media 04/01/24-04/26/24 06/03/24-06/28/24 Marketing Using Social Media 05/06/24-05/31/24 07/01/24-07/26/24 Integrating Social Media in Your Organization 06/03/24-06/28/24 08/05/24-08/30/24 For more information, visit our question and answer page - Click Here.